News & Reviews News The Good, The Bad and the Luxurious becomes Dorsia Travel

Roll-up, roll-up.  Read all about it.  As I mentioned back in July, either logic or laziness meant I merged The Good, The Bad and The Luxurious into Dorsia Travel, the luxury travel agency my wife and I co-own.  There was little differentiating my ramblings of a mad man on my blog that mentioned Dorsia and Dorsia.  Merging them was part one.  Part two is now the full rebrand and redesign, which you are experiencing right this second.  Sometimes you’re part of history and you don’t even know it yet.

Here’s the headlines on what has changed:

Design

The brief was “keep the logo, the rest is up to you”.  An incredibly detailed brief, we can all agree on that.  In short, the entire website has been redesigned, with the purpose to show Dorsia Travel as a top-end ultra luxury travel agency.  Most people coming to this site are via the blog and it was important to successfully merge the two.

More visual

Travel is a pretty visual experience.  Turns out writing lots of words doesn’t crack it in 2023.

Content

The aim was never an encyclopaedic knowledge of destinations, particularly as our focus is on bespoke itineraries, but content is king and therefore we rewrote all the content.  It now gives a better idea of what we cover, as well as some case studies that highlight some of the epic trips we have booked for our customers.

The Good, The Bad, and The Luxurious

The name remains….for now.  It’s still quite a recognised name in the industry, so I’ve left it on the blog main page, but it will eventually be retired.

Blog

One of the key requirements was to have the blog clearly part of the Dorsia website, but improve the overall experience.  The blog landing page is now broken down into key areas that we focus on, making it easier to find content.

Simplified

The blog merge resulted in some duplicate content and an exasperating navigation system.  Hopefully you now find it easier to use, so you’ll spend more time on my blog than all your streaming services combined.

Conclusion

That’s a very long summary to say: yeah, everything has changed.  I know how much everyone hates change, so I await the inevitable “I prefer the old one”.  Your feedback is most welcome though.

P.S. Big thanks to Tilt Digital and John O’Ceallaigh for the incredible work.

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Tom Cahalan

Written by Tom Cahalan on 9th Nov '23

Dorsia Travel’s co-founder Tom Cahalan’s take on travel is reliably candid. Here’s his take on what’s good, bad, and luxurious.

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